In Egypt, hospitality has always been a way of making people feel at home. Fleur brings that spirit together with the artistry of European chocolate making — so that chocolate becomes the first gesture of welcome.
Fleur · Maison du Chocolat
The Founder
Utterly devoted to chocolate and pastry, Basma studied at the Belgian Chocolate School in Antwerp and became a certified chocolatier of the Belgian chocolatiers’ guild. She went on to earn her chocolate-making diploma from École Chocolat in Canada.
In 2021 she brought that craft home — founding Fleur and its chocolate atelier in New Cairo, with one mission: to honour and reveal the beauty of chocolate.
Luxury was never meant to be distant.
Grandeur is measured by how widely you open the door.
Our Craft
We approach chocolate with the care of a craft. Every origin is thoughtfully selected, every flavour intentionally paired, every texture carefully considered — and every creation is made in Egypt, to European standards.
Visit the Maison
Salah Abdel Karim St., Salah Salem, New Cairo.
Open daily until midnight.
Step in for a tasting, a coffret composed for your occasion, or simply a moment of welcome.
Loay was so kind and let me try their Belgian chocolate as a complimentary gesture on my first visit. Such a sweet touch and a lovely experience.
Tried the hot chocolate and a few of their chocolates. It was really good, and the staff are really friendly.
The barista knew exactly what I wanted and made it perfectly, in no time.
